UFW YEAR One
Budget: $15,000
STRATEGY: To be played at a Gala in front of major donors. Highlight the hardship of farmworkers and showcase how funding the UFW helps their lives.
SUMMARY: Compare the lives of three women in different stages of UFW Membership - trying to join, recently joined, and near retirement.
YEAR TWO
Budget: $12,000
STRATEGY: To be played in a Gala in front of major donors. Contrast the video from last year which focused on members. Highlight leadership and how funding helps them continue the fight from a different front. Highlight the affects of COVID-19.
SUMMARY: Examine the lives of two Union leaders and explaining a true call to action to their peers.
YEAR Three
Budget: $25,000
STRATEGY: To be played in a Gala in front of major donors. Document the first UFW Convention in 8 years - which was postponed due to Covid-19. Show the ferocity of the movement and share that everyone has a story.
SUMMARY: Document the UFW Convention, a life-changing event that typically only takes place every 4 years. This video encapsulates the electric energy of the many, not just the few.
YEAR FOUR
Budget: $22,000
STRATEGY: To be played in a Gala in front of major donors. Highlight the affects of the Trump Administration’s war on hardworking immigrants. Highlight the UFW’s involvement in the protection of legal citizens and those in pursuit of the American Dream.
SUMMARY: Create a collage of interviews of the people affected by ICE Raids, including the perspective of their children. An honest and raw display of the sentiments of the people enduring the political landscape.